Binne Keum, the hard-working, ever creative force behind ‘Elua Hawai’i Treasures, is a “momtreprenuer.” Her business name is more of a philosophical belief that she emanates: “A single person can have an idea to change the world; but the real magic begins when he leans on a friend.” Hence the name “‘Elua,” or two, in Hawaiian. Once that idea is shared, it can gain momentum and grow itself exponentially. Crafting jewelry with a uniquely ocean vibe, she leans on the beauty of the Hawaiian Islands and delicately places it into every piece she produces.
Tell me a little about yourself. How did you get started designing jewelry?
Well, after I got pregnant and had my baby I was staying home a lot. It gave me a lot of time to really think about what I wanted to do. She was really good at napping so I had opportunities to try new things. I was always more on the creative side and really liked to make things with my hands. I love jewelry and wanted to share my love of the ocean and the islands through my art. Being able to build something on my own from the ground up makes my heart so full. I want my daughter to know that you can share your creativity with the world and that anything is possible.
Where do you pull your ideas from? What's your source of inspiration?
My inspiration is literally everywhere around me. I am so super blessed to be living in such a beautiful place. The colors of the tropical plants, the shells, the sky. If you spend your day with your heart and eyes open, the island will really speak to you.
Is designing jewelry something that you've always wanted to do? Do you have other passions?
I never really knew what I wanted to do. It was always a struggle for me before I started making jewelry. I knew I wanted to do something where I have creative freedom, and I really thought it was important to connect with people. So when I started this business, I was fulfilling a lot of custom orders where I would talk to people to collaborate special pieces for the people they love. People come to me, and I talk to them like friends. I want to remind people the importance of human connections. My other passions would be painting, adventuring, and having epic dance parties with my daughter.
Where do you hope to see your business in five to ten years?
I hope to see my business grow and maybe have a storefront! Who knows? Anything is possible!
Do you have any advice for other entrepreneurs wanting to start their own business?
JUST DO IT. You wont know unless you try and fail. And if you fail, keep going because it just gets better and better. Everything thats worth it, isn’t easy.
The first step is actually the hardest, getting past the what ifs and going on the the what nows?
You’re going to fail, and you’re going to come across numerous obstacles, but thats what is shaping you to be better! Take every fall as an opportunity to learn and grow,
One crazy fact about yourself.
I’ve traveled cross country coast to coast, living in an RV for 60 days with my (at the time) 1 year old! Best time of my whole entire life!
For more information about Binnie and her jewelry, please follow her @eluahawaiitreasures.